Perhaps few foods comfort us more than cookies—they hearken back to a time when our mothers baked them for us; the pleasant smell of warm, freshly-baked chocolate chip cookies can bring a special feeling of nostalgia. Unfortunately, freshly-baked cookies are not so easily accessed these days. While recent years have seen the emergence of a number of bakeries, these typically have seriously limited hours, closing anywhere from 2 or 3 in the afternoon to 5 or 6 in the evening. Getting a cookie after dinner can be a challenge, aside from a few communities that may have a branch of the recent Insomnia cookie chain.
Enter Crumbl, a new chain that hopes to revolutionize the retail cookie business. While Crumbl does not have Insomnia’s delivery option, nor its significantly-expanded hours, it offers a number of unique features. First, the cookie menu changes on a weekly basis, with only a chocolate chip and sugar cookie option remaining constant. Differing flavors are intended to be served chilled, or warmed, as is appropriate for the flavor. One cookie is truly huge; they can be bought individually, or in a box of 4, or in a party pack. They are fairly expensive, but as I said above, one cookie could easily be split by two people. Although they are soft and delicious, unlike Insomnia’s products they hold together and do not crumble easily, which is ironic, considering the name. I actually prefer Crumbl’s cookies to Insomnia’s, which, while delicious, generally have to be spooned out of their paper sleeves like cobblers.
There are a few things to be aware of with Crumbl. One is that they offer curbside pickup, but not delivery; there is an app that you can use to pre-buy cookies for pick-up. Another is that the lines can be truly outrageous at times, particularly on weekends. Finally, while some locations offer Crumbl-branded ice cream, the Memphis location does not, at least not yet. All the same, Crumbl makes a fun outing after a dinner in East Memphis. The products and flavors will not disappoint, nor does the cheerful ambiance of the place and its staff.
Crumbl Cookies Memphis
711 S Mendenhall
Memphis, TN 38117