The panel I was a part of at A3C was called “Monetizing Your Message”, and it encompassed distribution, publishing, social media, marketing and more. I was one of two representatives of distribution companies, the other being a guy from Ingrooves/Fontana, and there was a filmmaker, a social media expert and more. Despite its fairly early start time, our panel was actually well attended, and there were lots of conference attendees out and about throughout the Melia Hotel.