It is possible to find free parking during SXSW if you don’t mind a fair amount of walking, so I parked over on the Eastside, north of 11th Street, and walked down the hill beside the Texas State Cemetery. When I got to 7th Street, I was in the mood for a latte, so I stopped at Vintage Heart Coffee before continuing my walk further down to East 6th Street. There, beside La Perla Bar, I noticed that the Rolling Record Store from Jack White’s Third Man Records had set up on the food trailer lot where the Sailor Jerry’s showcase was going on. I hung out there for a minute, and then walked further down to the Eastern, where a hip-hop showcase was supposed to be taking place.