Austin Convention Center during @SXSW

The Austin Convention Center is not merely the scene for the SXSW Trade Show and registration. It is also home to most of the conference’s panels, workshops and speeches, and it also houses some of the films, as well as food and refreshments, the Radio Day and Next stages and a cool pop-up bookstore selling books by panelists and with themes related to the high points of each year’s SXSW.