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SXSW is like the Mardi Gras of Austin. It’s such a big deal that even the local Wal-Marts have displays for it.

A beautiful day at Saddle Creek, Germantown

Dolce Vita, which means the “Sweet Life”, is a charming coffee, dessert and gelato bar tucked into a small shopping center in a quiet North Austin neighborhood. Open until midnight each night, Dolce Vita is the perfect place to unwind after a long day at SXSW.

Scenes from Downtown Austin, SXSW, March 12, 2012

drumsquad:

Welcome To My City Vol. 2 is finally here!!! The Memphis unification project releases 3.30.12 presented by Drum Squad & Livemixtapes!!! #WTMC2

Some South By Southwest showcases spawn long lines of people waiting to get in. March 12, 2012

At the Starry Nights party at SXSW, Austin, March 12, 2012

At the Starry Nights party at Icenhauer’s, SXSW, Austin, March 12, 2012

Headed to the Starry Nights SXSW Party at Icenhauer’s, I discovered a neighborhood south of Cesar Chavez near the lake that I never knew was there in my four years of coming to Austin for SXSW. Although it is primarily a residential neighborhood, there are a number of bars, restaurants and food truck lots. 

Scenes from downtown Austin, SXSW Interactive, March 12, 2012