Founded 1963 Relaunched 2019. The Postmodern South.
South Congress
South Congress

The South Congress or SoCo neighborhood of Austin is another center of SXSW and related activity, including a number of official and unofficial festivals at places like the Continental Club and the San Jose Hotel. It is also a stretch of trendy boutiques, art galleries, restaurants and restored motels. Saturday, March 17, 2012