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Meridian, Mississippi’s hometown hero Big K.R.I.T. takes the stage at the Beale Street Music Festival in Memphis, 5/5/12

St. Louis’ Funky Butt Brass Band performs at the St. Louis Convention and Visitors’ Bureau Tent at the Beale Street Music Festival, 5/5/12

Memphis Skyline, Beale Street Music Festival, 5/5/12

Traditional bluesman Blind Mississippi Morris performs on the Southern Comfort Blues Shack stage at the Beale Street Music Festival in Memphis, 5/5/12

John Hiatt, Beale Street Music Festival, 5/5/12

The Beale Street Music Festival is of course a marketer’s dream, and plenty of companies take advantage of it. #BSMF12

On the stretch of Beale Street leading to the Beale Street Music Festival, Memphis Light Gas & Water set up a stage for local performers to help raise money for utility assistance, and food trucks (which are just beginning to appear in Memphis) set up to serve festival-goers.