Founded 1963 Relaunched 2019. The Postmodern South.

The intersection of 6th and Lamar is one of the most important spots during South By Southwest in Austin. For one thing, it’s the site of Waterloo Records, one of the best record stores in the country. The store sponsors an outdoor stage in its parking lot during the festival. Next door is the 24 Diner restaurant, which never closes. Across the street are the Book People, Austin’s best bookstore, and the flagship location of Whole Foods Market. Behind Waterloo and in the same building are Snap Kitchens and Amy’s Ice Cream. Needless to say, the area stays crowded during SXSW. 

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