Founded 1963 Relaunched 2019. The Postmodern South.

The Trade Show is one of the most important components of SXSW. Not only is it full of booths promoting both technology and software firms and music, but there are also live performances, and during the block parties, free food and drink. It’s a great place to network and meet people, and with all the vendors sponsoring contests, you might even win something. 

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