One of the more important Thursday night showcases at A3C was called Double Cupped Fears, an event held at Space 2 on Edgewood Avenue and sponsored by TRDON, the record label/production company that works with Memphis rapper Preauxx, Select-O-Hits, and Travis McFetridge’s Great South Bay Music. The rather diverse line-up included hip-hop lyricists like J. Sands and Planet Asia, relatively new lyrical Memphians like Tori WhoDat and Preauxx, and classic Memphis headliners like Lil Wyte, Frayser Boy and Miscellaneous. Unfortunately, the showcase got under way about thirty minutes late, and as a result, was cut short at 2:30 AM, when the venue said they were required to close due to a city ordinance. But Lil Wyte and company left the crowd hyped and eager for more.
I had heard that the second day of A3C would be kicked off with a VIP Brunch which would be open to panelists, so I texted my homeboy Fort Knox about it, and headed down to the Crowne Plaza Hotel, where the event was being held. The brunch was on the 25th floor, but proved to be not so much a brunch, but just a table of fruit, danishes, bagels, coffee and juice. However, the view from there was beautiful, and DJ Tephlon was spinning on the north side of the room. On the south side were some exhibits, including a display of new Reebok shoes, and a Microsoft gaming exhibit, and Beatminerz Radio was providing the music on that side.
Since there was very little actual food at the brunch, my fellow panelist Travis McFetridge from Great South Bay Music and I headed out north to Buttermilk Kitchen for a very late brunch that was really good, and then back to the hotel for our “Negotiating the New Music Industry” panel, featuring him, Fort Knox, Big Tah, Latisha “Ms. NuNu” Manigault, attorney Andrew Krems and myself. The panel, which was intended to give artists strategies for coping with lost revenue from the decline in music sales was literally so crowded that nobody else could enter the room. Several people told me that they considered it a success, so I was pleased with the outcome.
1884 Lounge at Minglewood Hall was the scene for the Saturday night rap showcase during the 15th Annual On Location Memphis International Film and Music Festival in Midtown Memphis. Acts on the stage included D’Mario, Abe, a Memphis rapper who is producer H. Potter’s brother, veteran Memphis rapper Dulaa whose recent work takes on a strong country influence, St. Louis rap artist Peetey Weestro who has been getting some attention with his single “Pull Up, Shut It Down”, and Memphis conscious hip-hopper Preauxx, whose label and publisher Great South Bay Music was the sponsor of the showcase.