The days at A3C Hip-Hop Festival are primarily centered around the conference hotel. There are exhibits and panels on the second floor, and a VIP lounge with a DJ and snacks and drinks on the 25th floor, with a beautiful panoramic view of the city. There was also this year a Microsoft gaming center for attendees to try out various new video games, and a Reebok shoe exhibit. But in many ways, the most valuable activity at A3C occurs in the lobby and in front of the hotel, as attendees meet each other and network.