So I resolved to get in line about 7 PM, which was an hour before the stage gates were scheduled to open. The line for badgeholders was long, but not such that we despaired of ever getting inside, and even better, we got a chance to see some of the members of Public Enemy, who were leaving after completing their soundcheck.
Inside, the good folks at Doritos had spared no expense. The stage was awash in a sea of different colors. Above it was a large screen that simulated a Doritos vending machine. Fans could “purchase” one of the pictured bags of snacks by sending a tweet with the location number in it. The screen would then show all the Twitter names of those who made “purchases.” Fans could also vote for certain stage and lighting effects (also using Twitter), and there was a cool type of electric display in which sparks pulsed to the music played by the DJ’s. The place was crowded, and one could only stand up, but it was fun nonetheless as we waited for the first acts to appear on stage.