Chances are, even if you live in Memphis, you’ve probably never heard of Adam WarRock. Had he not been on this year’s South By Southwest line-up, I might have never encountered him, but when I watched one of his videos and noticed that it was filmed on Beale Street, I was intrigued, and some further research revealed that he is indeed from Memphis. But Adam WarRock is fairly different from any other rapper working in Memphis today. With a somewhat nerdy, geeky approach to hip-hop, WarRock often raps about comic books or his favorite television shows, and he has no reservations about rapping over hit instrumentals to do it. His EP Parks and Recreation references one of his favorite television shows, and one of his songs is entitled “Marvel vs. DC”. But Adam WarRock is neither a jokester nor a gimmicky artist. He has tremendous skillz, and his new EP title City Beautiful (Memphis was the nation’s “City Beautiful” for many years in the era of E. H. Crump) suggests a depth of meaning that reflects on Memphis as a city. Adam WarRock will be performing at the Flamingo Cantina during SXSW at 10:05 PM on March 12. His music can be downloaded by visiting his website at http://www.adamwarrock.com/.