The Southern Heritage Classic tailgating is an all-day party, and the festivities continue in full swing until sunset. Even though some people finally enter the Liberty Bowl and attend the game, many enjoy the barbecue, music and dancing at their tents until late in the evening.
Coors Memphis Celebrating the Southern Heritage Classic With John Williams and the A440 Band
During the tailgating day at the Southern Heritage Classic, the ultimate destination is the official City of Memphis party sponsored by Coors Memphis, on what is roughly the site of the old Tim McCarver Stadium. The event is technically private and invitation only, but fortunately, I have never had a problem getting inside. There’s always an appearance by Mayor A. C. Wharton, and other politicians, and a big stage with plenty of live blues and soul. This year the featured band was John Williams and the A440 Band, playing lots of great blues and soul for the crowd, and Coors had set up some really cool portable bars complete with upstairs lounges with couches and an awesome view of the entire Fairgrounds. Great food, drink, music and weather- you couldn’t ask for a better time.