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SXSW Day 5: Bouncing With @MagnoliaRhome at The @AvenueOnCongress
SXSW Day 5: Bouncing With @MagnoliaRhome at The @AvenueOnCongress

SXSW Day 5: Bouncing With @MagnoliaRhome at The @AvenueOnCongress


When I got to the Avenue on Congress rooftop, Magnolia Rhome was on stage. I really wasn’t familiar with him, but that is not surprising, because in New Orleans, bounce artists are like brass bands- there’s a lot more of them than you think there are, and new ones are coming out all the time. And the name “Magnolia” has got to be one of the most common names for New Orleans rappers- the huge Magnolia projects were torn down almost 8 years ago, but the past never dies in New Orleans, where legacies of Uptown and Downtown and old wards persist, and where people still claim the projects years after they were demolished, because the projects were not so much a place in geography, but rather a place in the human spirit that lives forever in those who lived there. At any rate, Magnolia Rhome wasn’t bad at all, although there’s little variety in the bounce genre, not that its fans want there to be. If you’re a bounce fan, you want the Triggaman beat or the Brown beat, and you want the MC to exhort the crowd just enough so that the females will twerk. Yes, twerking is the ultimate goal of all good bounce music. And Magnolia Rhome got them twerking, both on stage and in the crowd. That’s really what it’s all about.

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