Hey Cupcake is a fleet of cupcake-selling food trucks that offer a really sweet break from the serious party or music business of SXSW. Many Austinites claimed there were better cupcakes in town, but those at Hey Cupcake were large, fresh and satisfying, and there’s also something to be said for convenience. I’ve seen at least three Hey Cupcake trucks in Austin, one that’s usually on Sixth Street in the thick of the party, one in the food truck lot south of Cesar Chavez Street near the Rainey Street entertainment district, and a third in the trendy SoCo neighborhood on South Congress. There is one down side to Hey Cupcake, which is that when flavors sell out, they seem to be unavailable until the next day (and this happens frequently). Particularly vulnerable to this is the “Michael Jackson”, a chocolate cupcake with cream cheese icing that is both sinful and addictive. When in Austin, pay them a visit.