I think it wasn’t until my third South By Southwest that I even realized there was such a place as Rainey Street. After all, all I could ever see from Cesar Chavez Street was a big parking lot, and although I saw people walking or biking down that way, I never knew where they were headed or what was down there. But I finally discovered the quaint, isolated neighborhood with its old houses-turned-bars, and it has become one of my favorite places to go during South By Southwest.